19 NovInspiring Change

Last week I wrote about the tremendous opportunity that todays economic situation provides for the green industry. While reviewing some trade articles, I came a across the article below by Danny Summers a longtime industry veteran and friend. Danny’s article talks about inspiring change to create opportunities for the future. He echos the same thoughts, that we must make positive changes in the way our businesses communicate and inspire consumers if we are to take advantage of our future growth potential. I think you will enjoy reading Danny’s article.