06 AprChange your words – Change your Success

This Spring, you, as growers and retailers will launch and communicate various different promotions this spring through signage, direct mail, emails and social media posts designed to promote new products, and the many benefits of gardening and landscaping. It is important to remember that you need to look at the message you are presenting through the consumers’ eyes. What is in it for them? You need to make an emotional connection with the consumer to make them want and to use your products to meet their perceived needs to improve their surroundings.

27 AugAre You Marketing Where Your Customers Are?

A new survey recently revealed that people are on Facebook 4 times a day on average. So 400 million users check their Facebook 4 or more times day. Another 200 million check it at least once and up to 3 times a day. How many of your customers do you think will look at or visit any of your other marketing efforts with that kind on frequency? Facebook is a great tool to inspire your customers, provide timely advice, show new products, promote seminars, highlight community activities and much more. In short, it allows you to interact with your customers on a personal level even when they are not in your store.

If you don’t have a Facebook page yet or a plan on how and when to market your products through it, now is the time to start. There are three reasons to get stared now. 1) Your customers are there frequently. 2) You competitors are there. 3) If you are not there, your customers are going to interact with your competitors. The fact is, Facebook is no longer a nice to have, it is a necessity.

08 JulAdults Over 65 Becoming More Tech-Savvy

Did you know that more than half of U.S. adults over the age of 65 are now online. A recent report by the Pew Internet & American Life Project found that in the past year, the growth rate of older Americans using the Internet, email and social media has continued to grow rapidly.

Among other important stats, the study shows over 53% of adults over age 65 now use the Internet or Email, 70% say the go online everyday, and 34% of seniors are also accessing and using social media sites.

30 AprPictures are worth a thousand words

Pinterest continues to be a hot topic this spring. Many garden centers and growers are starting to use Pinterest as part of their spring marketing plan. It is not too late to get started inspiring consumers with Pinterest yet this spring. Below is a link to an article that can give you some helpful tips [...]