We can help you form strategic alliances that will allow you to reach the goals you could not achieve by yourself. Through an alliance you can share resources to increase your exposure, manufacturing capacity or distribution reach. We have the experience in strategy development, partner assessment, contract negotiation, and alliance management to help take your product or brand to the next level.
In a fragmented marketplace where many regional producers exist it is necessary for producers to work together in order to be effective in promoting their products on a nationwide basis. Independent producers can come to together to toward common objectives such as the launch of a new brand or product line. They collaborate to bring national attention and achieve national distribution of their products through a strategic alliance. We are experts at facilitating the formation of these types of groups and can bring together a group of like-minded companies to develop the strategic marketing plan, execute licensing agreements, develop and create marketing tactics for the program and provide overall administration of the program.