Positioning & Segmentation
What makes you standout from your competition? What segments of your industry can produce the most profitable sales? Auxano uses our expertise to identify those market segments, products and services where your competitive advantage over competing brands, products, or companies can be clearly communicated to your customers and effectively executed.
We provide a clear vision of what is unique and advantageous about your company, products or services. We then help you align your products or services to meet the exact needs of your customers, and clearly communicate your competitive advantage.
One size does not fit all in today’s marketplace, just as one marketing strategy does not work either. We help you identify those brands, products or customer channels where you can be most successful. Working with you, we identify a mix of products and services that match the wants, needs and expectations of your customers in your targeted segments.