19 NovInspiring Change

Last week I wrote about the tremendous opportunity that todays economic situation provides for the green industry. While reviewing some trade articles, I came a across the article below by Danny Summers a longtime industry veteran and friend. Danny’s article talks about inspiring change to create opportunities for the future. He echos the same thoughts, that we must make positive changes in the way our businesses communicate and inspire consumers if we are to take advantage of our future growth potential. I think you will enjoy reading Danny’s article.

 

Our Growth For The Future Hinges On Inspiration
Excerpt from Today’s Garden Center – November 7, 2011
By Danny Summers

Let’s face it, we have been in a valley of an extended recessionary cycle. While retail lawn and garden has seen some negative effects from the recession, the position is much better than that of the landscape segment. Overall, the consumer has been much more conservative these last few years. For landscape, new construction (both residential and commercial) has been at a fraction of previous highs and there is limited new construction growth projected in the next five years.  At the same time, the retail customer has shown the continued desire to enjoy our products even if at a more limited basis.

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