Branding & Tactics
Our experts can help you launch your new brand or product, or revitalize an existing program. We’ll work with you to develop the marketing strategy and take it from concept to completion. Our services include: concept development, program coordination, marketing materials, advertising, social media, public relations, web development, and video production.
We make sure you get the most for your marketing dollars!
Brand & Program Development
Our brand and program development process helps distinguish your company as a market leader. We’ll help you create a look, feel and voice for your brand that can be communicated consistently and effectively across all your marketing and advertising vehicles. We’ll define objectives and craft a strategic marketing and public relations plan that utilizes a combination of traditional, online and social media channels. And, we’ll help you execute the tactics of the plan, and monitor, and adjust as needed, to help you achieve your objectives.
Strategic Marketing Planning
CEO’s and marketing executives constantly face strategic marketing challenges that can affect the future of the company for years. An outside review of your current strategy and tactics, along with additional research and analysis, will challenge the status quo and bring fresh, more accurate solutions to the forefront. Developing a long-term plan for sales and marketing activities serves as a blueprint by which you can fit daily decisions into the overall strategic goals of the company. Without a strategic marketing plan, companies waste resources and miss valuable opportunities. Creating the strategic marketing plan is a three-step process comprised of a situational analysis, creating marketing objectives and strategies to achieve them. This process ensures all sales and marketing tactics employed help support and achieve the company’s goals and objectives.
Marketing Planning and Coordination
If you can imagine it, we can help you plan it and make it a reality… on time and on budget. You’ll benefit from our years of experience planning and executing marketing and advertising initiatives for clients across the country. Driven by strategy and inspired by creativity, our team will work with you to develop materials and messages that are uniquely yours.
Integrated Marketing Campaigns
The way we market products and services is changing significantly every day as more and more options for reaching audiences are introduced. Consistent and engaging two-way communication with your customers builds relationships and drives home your brand’s message. We’ll help you integrate your traditional marketing and advertising with your online presence to tell your story, build awareness, and create loyal customers.
Public Relations should be a key part of your marketing program. An effective PR effort raises your brand awareness and visibility and positions you as a leader in the marketplace. PR is a highly rewarding endeavor if you know how to reach and attract the attention of the key influencers for market. We can help you identify those influencers or help position you as one.
Website Development & Social Media Management
Your online presence is as important as the sign on your building. It’s no longer a fad, it’s a required part of any marketing effort. Consumers have changed the way they consumer media, search for businesses, and evaluate products they want to purchase. We can help you understand how to use your website in conjunction with social media initiatives to attract your target customers, encourage action, and create loyal followers.
Let Video help you add impact to your online presence and tip the scale on consumer action. The addition of video to your website or social media marketing efforts helps you interact with your customers by engaging with their senses. We can help you plan, write and produce video content — a simple podcast, product introduction video or product training tool.