Recent Insights

How to Propel Your Business With a Successful Online Presence

July 21st, 2014 by

If there’s one thing I have learned over the years it’s that change is inevitable.

However, over the last five years or so the pace of change, particularly online, has accelerated dramatically.

The challenge for small business owners has always been how to get everything done with the limited time you have. Now you also need to understand new technology and how to use it effectively in your business. Theoretically this new technology can help you work smarter and make you life easier, but how do know what is real vs. hype and how to keep focused on the taking the right actions to keep your business moving forward?

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More Positives for Hort Industry – Gardening Boosts Heart Health

November 26th, 2013 by

Most in the Hort Industry have know that being among nature benefits your health, including seeing an increase in immune function, lowered stress and relief of depression. Now a new Swedish study finds that activities such as gardening, do-it-yourself projects and housework may be as good as formal exercise when it comes to reducing the [...]

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Google Eliminates Free Keyword Data: What Are Marketers To Do?

November 10th, 2013 by

If you have looked at the Google analytics on your website, you probably have notice that Google has removed the organic keyword search tracking from its Analytics toolbox. A recent article in the Business Insider, described how “Goggle has Gone Dark” and has eliminated 100% of organic keyword referral data from Analytics, which means you can [...]

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April Sales Warm Slightly Despite Erratic Weather

May 16th, 2013 by

April retail sales rose an unanticipated .1% over March, it was announced Monday. Many had expected a .3% decline with an earlier Easter holiday this year and continued cooler weather in many parts of the country. Sales over April 2012 were up 3.7%.

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Make Sure Your Marketing Messages Reach Your Key Customer Groups

May 10th, 2013 by

One of the key steps in marketing is to make sure your marketing messages are in alignment with your key customer groups, and that those messages resonate with them and to the proper connection.

One of the ways to keep your messages on track and aligned is to be able to think like your customer. Creating a persona for each of your key customer groups is a helpful way to accomplish this. Personas are representations of the different types of customers your business may have or want. Personas are useful in ensuring that your marketing messaging is on target and relevant. It is also an extremely important step in reaching that coveted state of marketing and sales alignment.

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Branding Increases Customer Purchase Decisions

April 22nd, 2013 by

There has been a lot of discussion over the years of whether to provide identity to your products through branding or not. A recent survey by Weber Shandwick, global public relations agency, may help settle the argument. The study finds that 56% of Americans hesitate to buy products if they can’t identify the brand or the company who makes them.

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March Had a Chilling Effect on Retail Sales

April 15th, 2013 by

Retail sales declined from February 2013 at a seasonally adjusted 0.4 percent last month, the Commerce Department said Friday. However, retail sales rose 2.8 percent from March 2012. Both February and January figures were revised lower in the report.

An earlier Easter (March 31 this year, versus April 8 in 2012) brought with it the expectation that the sales increase between March 2012 and 2013 would be higher

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Change your words – Change your Success

April 6th, 2013 by

This Spring, you, as growers and retailers will launch and communicate various different promotions this spring through signage, direct mail, emails and social media posts designed to promote new products, and the many benefits of gardening and landscaping. It is important to remember that you need to look at the message you are presenting through the consumers’ eyes. What is in it for them? You need to make an emotional connection with the consumer to make them want and to use your products to meet their perceived needs to improve their surroundings.

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Are You Marketing Where Your Customers Are?

August 27th, 2012 by

A new survey recently revealed that people are on Facebook 4 times a day on average. So 400 million users check their Facebook 4 or more times day. Another 200 million check it at least once and up to 3 times a day. How many of your customers do you think will look at or visit any of your other marketing efforts with that kind on frequency? Facebook is a great tool to inspire your customers, provide timely advice, show new products, promote seminars, highlight community activities and much more. In short, it allows you to interact with your customers on a personal level even when they are not in your store.

If you don’t have a Facebook page yet or a plan on how and when to market your products through it, now is the time to start. There are three reasons to get stared now. 1) Your customers are there frequently. 2) You competitors are there. 3) If you are not there, your customers are going to interact with your competitors. The fact is, Facebook is no longer a nice to have, it is a necessity.

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The Customer of the Future

July 30th, 2012 by

The Customer of the Future
It was at a seminar in Austin, Texas back in about 1994 or 1995 that I first saw the Internet unveiled. The presentation did not go smoothly, and the demonstration of its capabilities was slow and awkward. I remember thinking at the time, if they can ever get this thing to work the way it is described, this will really change the face of the way consumers get their information, and the way companies market to customers and we communicate with each other.

Fast forward about 18 years, WOW it is more than I ever imagined it could be. The article below recently appeared in the Wall Street Journal, and talks about some of the capabilities and advancement we may see in the next 10 years that will again change peoples lives. As marketers, we should continue to be aware of the changes taking place in technology and our society. These type of advancements create opportunities for us to interact at a closer level with consumers and help them improve their lives by taking better advantage of the products we offer.

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